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Can I use Amazon reviews on my website?

What Amazon's own terms say about showing its customer reviews on another site, the route Amazon itself offers, and what to do instead.

Published

Your product has hundreds of reviews on Amazon and none on your own site. It is natural to want to bring them across. Whether you may depends on how you do it, and Amazon's own terms are stricter than most sellers expect.

The short answer

  • Copying reviews from Amazon onto your site: no, not without Amazon's written consent. That covers typing them out, screenshots and tools that collect them for you.
  • Amazon's own feature: yes, if you qualify. Buy with Prime merchants can show their Amazon reviews on their own product pages.
  • Linking to your reviews on Amazon: yes. A plain link copies nothing.
  • Asking the customer for their words: yes, when you have your own way to reach them. The result is a testimonial of yours, not an Amazon review.

What Amazon's Conditions of Use say

Three parts of the Amazon.com Conditions of Use matter here. Amazon dates them 14 August 2026.

Who owns a review. The customer who wrote it. By posting, they give Amazon a licence to use it, and the terms call that licence "nonexclusive". The collection of everything on the site, Amazon says, is its own property.

Copying. The section "License and Access" says nothing on the site may be reproduced, copied or otherwise "exploited for any commercial purpose" without Amazon's express written consent. A review shown on your site to help sell your product is a commercial purpose. The same section asks for written consent before Amazon's text or layout is shown inside a frame.

Collecting by machine. The licence Amazon gives visitors leaves out "data mining, robots, or similar data gathering and extraction tools". A tool that visits a product page and gathers its reviews is that kind of tool.

If you are an Amazon Associate

The Amazon Associates Program Policies, dated 14 April 2026, have a rule of their own. An Associate may not display or use Amazon's customer reviews or star ratings on their site, in part or in whole, unless they got a link to that review or rating through Amazon's API and follow its licence. What the rule allows is a link, not the text.

Amazon is also replacing the API in question. Its documentation says the Product Advertising API has been deprecated in favour of the Creators API. On the day this guide was written, that documentation listed no part of the new API that returns the text of reviews.

What Amazon itself offers

Amazon has one feature made for this: Reviews from Amazon, part of Buy with Prime.

  • Who can use it. According to Amazon: merchants who use Buy with Prime, have a business entity in the United States, are registered in Amazon Brand Registry and have active listings on Amazon.
  • What it shows. The overall rating, the breakdown of ratings and individual reviews from Amazon customers, with the verified-purchase mark and dates.
  • Where. Only on the product pages of products that are active in Buy with Prime. The reviews cannot be exported or shown elsewhere.
  • Cost. Amazon lists no extra fee for it.

If you qualify, this is the route that needs no judgement call. The reviews are shown by Amazon's own feature, on Amazon's terms.

Linking to your reviews

A link to your listing reproduces nothing. "Read our 300 reviews on Amazon", with a link, is honest and inside the terms. Type the words yourself, do not copy Amazon's star graphics, and do not show the Amazon page inside a frame.

Asking the customer directly

The review belongs to the person who wrote it, and the licence they gave Amazon is not exclusive. Nothing in Amazon's terms stops a customer from giving you a few words of their own for your site.

Two limits apply:

  • You need your own way to reach them. Amazon's guidelines for seller messages allow messages needed to complete an order or answer a customer's question, and rule out marketing. A request for a testimonial is not on the permitted list. That leaves customers you can reach yourself: buyers from your own store, people on your mailing list, or those who write to you.
  • Present it as what it is. A customer's words given to you are a testimonial. Do not label them as an Amazon review, and do not put Amazon's logo or stars beside them.

How to ask a customer for a testimonial has wording you can copy, and a testimonial widget shows the answers on your site.

What about Amazon review widgets?

Several tools offer a widget that shows a product's Amazon reviews on your site. This site links to one, Elfsight's Amazon reviews widget, and earns a commission if you buy it. You should know how it sits with the terms above before you use it.

  • How it works. You give the widget a link to your product. It then shows reviews that anyone can see on Amazon without logging in, and checks for new ones every 72 hours.
  • What Amazon's terms say about that. They make no exception for widgets. The rule on copying and the rule on automated collection are written for every visitor.
  • Who carries the responsibility. The Elfsight Terms of Service, dated 6 April 2026, say the customer is solely responsible for the content they show. We found no statement from Amazon allowing such widgets, and none from Elfsight claiming Amazon's permission.

Many sites use these widgets. Whether to join them is your decision, and it is better made knowing what the terms say. If your seller account matters to your business, the routes above carry less risk.

The routes, from safest to least safe

  1. Reviews from Amazon in Buy with Prime. Amazon's own feature, for merchants who qualify, on those product pages only.
  2. A plain link to your Amazon listing. Open to everyone. It shows no review text.
  3. Testimonials you asked for yourself. Open to anyone who can reach their customers outside Amazon. They are not Amazon reviews and must not look like them.
  4. Copied, screenshotted or automatically collected reviews. Against the copying rule in Amazon's Conditions of Use unless Amazon has consented in writing.

The documents

Read on 3 October 2026:

Amazon's policy on product reviews for sellers sits behind a Seller Central login and was not read for this guide. These are the terms of Amazon's United States site; its other sites have their own.